Apple Store is the official app for Apple retail stores, a virtual space where you can manage your purchases, order Apple products, and even make reservations for the genius bar or workshops.
The Apple Store app, not to be confused with the App Store, basically has the entire catalog of products that you would find in an Apple retail store. It also helps you locate the store nearest you, and has lots of interesting information about Apple products.
A virtual Apple Store
In the Apple Store, you can find all the different Mac computers, iOS devices, and accessories that are available both online and in Apple retail stores. With the iPhone app, you can pre-order items or buy them directly. In some cases, you're able to to customize components and have software preinstalled.
Apple Store offers comprehensive information on each product. It also allows you to locate Apple retail stores around the world, telling you where they are and what times they are open. Keep track of your purchases, and even pay for your items using the new EasyPay payment system.
To learn how to use your Apple products, Apple Store lets you reserve places for workshops and events in your local store. You can also access One to One (customized courses for one person), and get personal attention in the Genius Bar, where they'll help you set up your Apple device.
Apple Store's design typically complies with Apple's minimalist style, but you can find just about everything you need regarding Apple products. It also stands out in terms of graphics, with photos of every product to give you a clear view of what you're buying before you go to the store.
If you want to know when new Apple products are going on sale, or if you want to check out the features of the latest iPhone or MacBook, Apple Store gives you all the information you need, first hand.
You can also locate the Apple retail store nearest you if you want to go have a look and play around with the devices.